Justin Heap
Jan 5, 2021

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What is the Creative Director an expert in? We are experts on the brand as a collective.

Creative Directors are able to draw out the very best aesthetics, the most artistic collage, and the poetically magical experience of your story. They may not be the best animator, videographer, or illustrator, but they lead with both a working knowledge and historical awareness of every aspect in the creative process so every team member is elevated.

Creative Directors have that unique ability to “see the stars and search the sand.” We see the constellations from afar, while also glimpsing the beauty of nearness, small and ordinary things. In this way, we approach every meeting, event, story, and experience.

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Justin Heap

Creative Consultant & Systems Thinker writing on freelance life, ideation, art, and design. Founder of justinpheap.co and Pax Coworking Studio.